Android is the Google Operating System (OS) for smartphones and tablets. Many of the major handset manufacturers have chosen Android (Acer, HTC, Motorola, Sony, Samsung, LG, Panasonic, …). In 2013, Android accounted for 78.6% of the world mobile market share.
Based upon a Linux kernel, Android applications have a specific Java based user interface. Android has been designed to integrate as much as possible Google existing services, such as Gmail, Google Maps, Google Agenda, Google Talk, Youtube…
Android applications (free and paid ones) are distributed through their own marketplace : Google Play. There are more than 1.2 million applications available in Google Play and 82% are free applications.
It is mandatory nowadays to include an Android application development in any mobile operations for any brand.
Key success factors for an Android application are the creativity for the user experience (intuitive, natural, comfortable, and easy to use), the innovative design, and a very good knowledge of the Android SDK to implement the application in the state of the art.